When it comes to marketing your online business, you will most likely have an active SEO campaign to help drive traffic to your website. However, the one problem with SEO is that it can take time before you see the fruits of your labour, and when you need some quick returns, you will want to look at other marketing techniques you can use to increase your sales. Below are some of the different ways you can boost your digital marketing to work in hand with your current SEO strategy and improve your overall visibility online.
Advertising On Google
An excellent way to start driving traffic to your website almost immediately is with Google ads, also known as PPC or pay per click. You choose your keywords or phrases and bid on how much you will pay when someone clicks on your ad. Every time someone clicks on your advert, there is a charge, but it can get your website appearing at the very top of the search results page, ahead of the organic listings. Your PPC campaign will need optimising and tweaking, and if you have no experience with this form of marketing, you may wish to use the services of a reputable digital agency.
Social Media Ads
Social media ads work in a similar way to Google ads, and you will receive a charge every time someone clicks on your advert. However, there are much more choices available with the types of ads you can use, and you can incorporate text, images, and video into your marketing efforts. There is also a wide choice of which platforms you can use for your advertising, and some of the most popular ones include:
The best platform for your business will depend on what you do and who your target audience is. It may also take a trial-and-error approach to find the most suitable one for your company to use for advertising.
Email marketing is a massively underrated form of advertising which many companies neglect. However, it can also be the most lucrative for your business when you have an effective email marketing campaign. You can often enjoy returns of 44:1, meaning for every $1 you spend on email marketing, you can receive $44 back. It will take some refinement with your emails and how and when you send them out to maximise your returns, and you can do this in-house, or you can use the services of an agency to help you with this aspect of your digital marketing.